UNDER CONSTRUCTION
Cover Art
Logos & Branding
Websites




I began by analysing the brand identity, tone, and target demographic, translating those insights into a visual style inspired by London’s underground creativity — bold, textured, and dynamic. The homepage opens with a cinematic video reel, divided into three paper-tear panels to give it a raw, handcrafted edge. In the centre sits the Pulse logo, animated with a graffiti-style pulse effect that symbolises both the company’s name and its creative heartbeat.
The About section continues the theme with black graffiti textures, sharp, minimal text, and custom typography designed to enhance the overall visual rhythm. Every element — from background visuals to section titles — was crafted or curated by me to maintain cohesion across copy, layout, and emotion.

Website Design & UX
Recognising that many independent artists work on tight budgets, I created a custom package builder that lets users assemble their own video packages directly on the site. This transparent UX solution reduces unnecessary communication and saves time for both clients and the business, while empowering users to explore creative options that
fit their budget.













The goal for the Keep The Pulse website was to build a digital experience that truly captured the spirit of the brand and its audience — young London rappers and the wider urban music scene. The challenge was to design a platform that felt authentic to that culture while maintaining a professional, high-end finish.
All visual assets were produced using my proficiency across the Adobe Creative Suite — primarily Photoshop, Illustrator, and Premiere Pro — ensuring professional-quality design and animation throughout. To streamline production, I also integrated AI tools thoughtfully: using them to generate smaller visual components such as vector icons, add-on graphics, and title visuals, while retaining full creative control over the site’s direction, structure, and overall design language.The result is a culturally aligned, user-friendly website that blends creativity and strategy — a platform that feels true to the people it represents while optimising efficiency and accessibility for both clients and the brand.
Misc



















