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Team Spirit is a campaign concept developed in response to Captain Morgan’s brief to amplify the brand and reconnect with its roots of taste, party and fun.
Our idea reframed sport around belonging, bringing people together through accessible games and shared celebrations. At its heart was The Captain Games, a community sports event leading into an evening of music and celebration, supported by social content and a proposed Puma apparel collaboration.
Working within a creative team, I contributed to the creative strategy and design, helping shape the concept and communicate it visually.
My Role: Creative Strategist + Design
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