
My Role: Creative Direction, Design
Artist:
Cuban

For Operations by Cuban, I created a cover that establishes an early visual identity for a new artist, translating the song’s themes of organised, illicit “operations” into a clear and intentional brand direction. The aim was to frame the artist not just as a rapper, but as a calculated figure operating within a controlled underground world.
The artwork is built from scratch around a heist-blueprint aesthetic, using a custom London map, marked routes, surveillance-style imagery, and symbolic details to suggest planning, hierarchy, and control. Every element — from pinned photographs to the blueprint-styled Parental Advisory — was designed to support cohesive world-building and reinforce the artist’s persona.














